What is a Fundable Startup?
Anatomy of a (un)fundable startup I enjoy this take on new companies from Naval. As a Startup, you’re either hot, or you’re not. You’re either fundable or not fundable. As Dan and I build our business, here are main takeaways: Most important is TRACTION. As a start-up/concept/big idea, showing some proof is above all. A talented TEAM can overcome most any issue and...
“When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bonds: Your mind transcends limitations, your consciousness expands in every direction, and you find yourself in a new, great, and wonderful world. Dormant forces, faculties and talents become alive, and your discover yourself to be a greater person by far than you ever dreamed yourself to...
Moving by Degrees a Success in AZ
Last week I was when Phoenix, Arizona on the ASU campus where we produced “Moving by Degrees,” a sustainability conference with John Hoffmeister and David Bronchachio. The event was amazing and I was loving the 100-degree heat.
Build Your Brand with a Personal Landing Page
Just stumbledupon a great new site for your personal branding: About.me. The site allows you to create a quick and easy personal about me landing page. A great way to build Brand You. Here is the page that I created: about.me/justinbarrett The interface and user experience of this site is beautiful.
How Creative Agencies Should Blog
The worst-part is that some idea-driven creative companies do not blog. Tom Peters, leadership and brand guru reveals that 80% of his business comes from traffic to his blog. Because he has made himself an expert in the field and provided useful free information through his blog, he is seeing a measurable return. The crayolas above show a recommendation for how creative agencies should blog....
Cool Product Catalog + Brand Magazine
Just walked out of the Bang & Olufsen store and took this catalog on the way out. After flipping through the catalog I found the reverse side to be a branded B&O magazine. Cool move for a luxury lifestyle brand. I think BMW has done something similar.
Comedy Central Rebranded
In January, Comedy Central will introduce a new logo, rebranded website and integrated campaign. A few thoughts on the new logo: the play on the copyright symbol is clever, but the idea of turning the logo in to more of an iconic image for mobile is more interesting. Making the logo a simple and recognizable symbol for comedy on a mobile device is something that the new icon can do, and...